By Yvonne Wu, Author
Ontario, Canada
Virtual book tour or blog tour is a popular online promotional campaign for authors. Virtual product tours is a campaign similar to a virtual book tour used to promote DVDs, CDs, ebooks, audio CDs and downloads, membership sites, training webinars and train-the-training programs.
Both campaigns provide opportunities for the speaker to interact with bloggers and potential buyers. The virtual tour like an in-person tour, has a specific timeframe for the tour and specific appearances are scheduled in advance. Virtual product tour’s provide the speaker with scheduled online experiences in which they can create awareness about their products and their services. Here are five tips to consider when planning your next tour.
1. Approach sites whose readership would have a specific interest in your product. For example CD’s that talk about health would be ideal on sites whose target market is health or family sites that have a health section.
2. Write articles specific to your target market. Write articles that reach your target audience by having them posted on sites that have a similar readership. Make sure that you include a short bio with links on how to purchase your product and that your articles share enough information that directly relate to the product you are selling. This will entice the readership into buying your product.
3. Look for Review Sites. Look for sites that will provide you with a review of your product and if requested will post the review on Amazon. Mention these positive reviews on Facebook, Twitter and when you are interviewed on Internet Radio Show’s.
4. Look for bonus providers. Look for thought leaders that can provide the speaker with downloadable bonus or premium to entice potential customers to buy.
5. Include video on your tour page. When creating your tour page consider having a video on the tour page that shows the features and benefits of using your products. A video that gives a feel for the product so that the user can imagine how it feels to own the product.
Virtual product tours are a great way to let people know about your products and services and best of all encourage buying.
Yvonne is a certified author and speaker assistant. She works with individuals who wish to share their message with a global market. Yvonne loves to see authors and speakers attract more clients and sell more products. Visit http://theyppublishing.com to learn practical marketing tips.
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Thank you Yvonne for this great reminder and the tips. And now, with kindle direct publishing and the ability to add your ebook, publication or cd/dvd to the ‘select’ list on Kindle, we can promote our work for “free” for 5 days and still get paid by Amazon for those downloads. I love it! One speaker said she made more from a 2 year old book in mentioning her ‘free’ download on facebook over two days, than when she released it fresh. How wonderful is that?
I wanted to add two more cents this great info on virtual book tours for speakers and authors.
http://www.enthrill.com is providing an incredible service for both authors and traditional retail book stores.
Through enthrill, authors can purchase digital codes or a combination of digital tracking codes packaged with a print pre-paid eCard of their book. It looks like a mini version of your book, but it is a card that activates a digital download of the book. Which is able to be used on a range of devices. So the consumer can purchase once and use many times on the range of their personally registered devices (iphone, ipad, kobo, kindle, etc).
This way authors at speaking events can sell a digital version of their book, fully activated and ready to go for the customer, and it is something ‘in hand’ that can be sold on the spot, in person. It is a great feature.
And the brick and mortar book stores can carry ebooks of best selling authors (or a newbie author if they want) at no initial cost to them. They make their money when they sell the digital book.
Seriously, http://www.enthrill.com enthrills me.
And no, I am not being paid to talk about them. This is just plain old sharing of great information for budding new authors.
I will let you all know how my first order with them goes for my first book, that I just published. (Correcton: How Vedic astrology predicts the market instability of 2013.)
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how can we communicate?