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I’m sure every speaker or entrepreneur who uses speaking to grow their business has heard how valuable it is to create a strategic plan. With the right plan, you’ll focus better. Your support team will be more productive because they know what to do next. And, your erratic cash flow is replaced with consistent, predictable income. But somehow, between the non-stop busy-ness and flying from...
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By Liora Mendeloff, President & Founder, Women Speakers Association Santa Monica, CA USA “Make new goals but keep the old…one is silver and the other’s gold.” Sound familiar? For those former Girl Scouts out there, you’ll no doubt recognize the “upgrade” to the old chant we once sung  in our youth. As I was closing out 2011 with my year-in -review as...
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By Lisa Manyon, Copywriting Strategist Once you’ve fine-tuned your online presence to ensure your website is really working for you it’s time to think about your Content Strategy Plan. This extends to blogging (your own and guest blogs), article marketing, newsletters, social media posts and video scripts. You must also think about your Publicity Plan and consider your press release...
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