I LOVE this article! It is so true. I am so grateful to you that when I met you 10 years ago that you shared this very thing with me and it was some of the best business advice I have ever received and I pass it on all the time to my clients.

By the way, I am in love with your new Conscious Copywriting Course! It is absolutely right on target! Keep the good info coming!

Just when I think it is hopeless Lorrie has the solutions. She makes the process so simple and less intimidating.

Lorrie’s systems always work and if you apply them you will see your sales grow before your very eyes.

John, you put it so simply. Let the fear of not being “good enough” for the big leagues go. Just cover the basics, and punch it up a little to make sure there’s a call to action. Easy peasy!

And thank you for commenting. You’ve always been the mentor I learned the most from and enjoyed the most. It’s like having copywriting royalty drop by!

Lo

But until then, consider your ad writing like playing softball in the local league. You don’t need to be killer-good — just good enough to play the game at a basic level. Have that written (or videotaped) conversation with your prospect that is precisely what you’d say to him in person… just cover fundamental salesmanship points, and ask for a sale, and be polite and try to be persuasive while you’re obliterating his objections one-by-one…

… and just doing that, just communicating with your prospect, can transform the effectiveness of your ads.

It doesn’t have to hurt. Doesn’t have to take up a lot of time. Doesn’t have to be a hassle at all (especially when you’ve got a network connection with a pro like Lo). It can be a simple as writing a diary entry, edited a bit harsher, and tweaked to make sure you ask for action.

Your fear isn’t justified at all. Pro’s like Lo and me have been pushing rookie entrepreneurs and small biz owners off the cliff regularly for decades now, forcing them to write or sink, and it’s gone just fine… most of the time, anyway…

I know, right? It’s like the last place business owners tend to look at when their biz model isn’t profitable is the copy. Silly rabbits! That’s where the gold is! Thanks for the support, Jimbo!

That’s going to be my new tag line: “Lorrie Morgan-Ferrero takes the ICKY out of effective salesmanship in print!”

Love the visuals, Brian!!

Exactly, Mike…business owners who take the time to understand how copy is created and can serve them will make massive leaps ahead over business owners who don’t. It’s just a crucial education to have whether you ultimately hire a copywriter or do some of it yourself. Great comments!

Most business people are so tied-up in the nuts and bolts of their business — creating product, customer service concerns, accounting, human resources — that the most important part of their operation is overlooked…

… making the money to pay for it all.

Sales the most critical aspect of any private business, and (as you correctly pointed out), good sales copy/sales pitch is what makes the difference.

Fantastic advice Lo… thanks for the reminder.

–Jimmy Curley

It’s my mission, Paul. Thank you!