Dr. Jeanne Hurlbert
CEO, MySurveyExpert, LLC
Location: Baton Rouge, LA
All of us at WSA give Jeanne a GIGANTIC THANK YOU for the work she has done consulting our executive team and brilliantly implementing our survey earlier this year. It’s because of her time, energy and brilliance that we are now able to completely up-level how we are able to serve you and truly be a solution to your greatest needs.
I joined WSA because it offered the opportunity to connect with wonderfully talented women who were making a difference. High-quality organizations that bring women entrepreneurs together effectively are, unfortunately, rare. And, like most women entrepreneurs, I struggle to find time to connect with other women entrepreneurs. WSA offered a way to solve that problem. Through WSA, I have already made connections that have advanced my business, strategic partnerships that have been extremely beneficial. I’ve also formed wonderful friendships here.
The great promise of WSA lies not only in providing the context in which to forge and grow these strategic relationships but also serving as a central nexus for the resources we need. WSA provides us the opportunity to connect with each other, support each other, learn from each other, and contribute to each other. As a sociologist who studies social network, I recognize keenly the power of these kinds of networks. My own research, and that of others in the field, not only shows clearly the importance of this kind of “social capital” for entrepreneurs but also underscores the extent to which women remain disadvantaged in this realm. WSA provides a much-needed tool for helping women entrepreneurs overcome that disadvantage.
Dr. Jeanne Hurlbert is an expert in survey research and social networks. She earned her BA from the College of William and Mary, where she was elected to Phi Beta Kappa. After earning her MA and PhD at the University of North Carolina, she served on the faculty of Louisiana State University for more than 20 years, teaching hundreds of social science students and marketing students how to read people’s minds with surveys.
Her clients include The Tony Robbins Companies, $100-million companies like Tatum, and three New York Times bestselling authors. Jeanne has been featured or quoted in such media as The Wall Street Journal, The New York Times, The LA Times, USA Today, Oprah and Friends, smSmallBiz.com, Forbes.com, Monster.com, Juneau.com, US News and World Report, Radio-TV Interview Report, Health, Smart Money, The Christian Science Monitor, National Public Radio, The History Channel, ABC News Now, and Business Talk This Morning.
Jeanne’s Vision For The Future:
My vision is to help entrepreneurs—particularly women entrepreneurs—finally reap the rewards for their expertise. Economic transitions have precipitated personal and professional transitions for many—but with disruption comes opportunity. My goal is to help entrepreneurs capitalize upon that opportunity, whether they’re transitioning out of corporate roles, expanding or refocusing their businesses, or striving to expand existing businesses.
How Jeanne Is Breaking New Ground:
To succeed, to build their businesses and live their dreams, business owners need information. That’s precisely the reason that “big data” currently inspires the imagination of so many entrepreneurs—because it removes previously-existing constraints in collecting, aggregating, and analyzing business intelligence.
But what entrepreneurs really need in their businesses isn’t just more data, it’s the right data. It’s the ability to:
* Ask high-quality questions,
* Answer them effectively, and
* Put those answers to work solving such core problems as:
– Attracting more leads
– Converting more leads into revenue, and
– Serving their customers or clients more effectively
Few in the research industry are providing all of those core elements; our focus is on filling that gap by creatively melding customer intelligence and marketing, providing the kind of information that grows Fortune 500 companies to small businesses.