Lorrie Morgan Ferrero | Women Speakers Association a "movement" that's re-defining the Speaking Industry for the 21st Century Thu, 08 Aug 2013 18:18:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.womenspeakersassociation.com/wp-content/uploads/2013/03/cropped-WSAlogominuswomen-32x32.jpg Lorrie Morgan Ferrero | Women Speakers Association 32 32 But I Don’t Wanna Write Copy! https://www.womenspeakersassociation.com/2013/07/copywriting-but-i-dont-wanna-write-copy/ https://www.womenspeakersassociation.com/2013/07/copywriting-but-i-dont-wanna-write-copy/#comments Fri, 26 Jul 2013 13:00:48 +0000 http://www.womenspeakersassociation.com/?p=9005 Okay. I get it. Not everybody enjoys writing. In fact, many would rather get a hot poker in the eye. Still, as a solo professional, you need to at least be able to separate poor copy from good copy. (And good copy from great copy.) When you can identify powerful copy you get your message […]

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