Guest Blogging Best Practices

These Guidelines Will Greatly Increase Your Odds Of Being Published On Our Blog:

  • Develop your initial post in a word processing program where you can edit and spell-check.
  • Use the inverted pyramid structure, using a strong lead sentence which allows your readers to get to the heart of the story from the beginning.
  • Use a strong lead sentence/paragraph that explains the most salient and important point of your story up front.
  • The title of your post should always be a brief (fewer than 7 words) descriptive, interesting, and summarize your whole story.
  • Better-formulated, relevant, grammatically correct, clear entries attract more attention.
  • Originality is a must. Unique content gives you an edge to connect with the reader.
  • To appeal to our global audience, avoid complex words, contractions, slang, and inside references that may be specific to North America.
  • Keep your posts between 300-700 words.
  • Use the present tense whenever possible.
  • Provide the full text of the post. Avoid providing only a summary and link to a blog post on another site.
  • Include links to other sites, articles or blogs posts that it references or describes, so long as the subject and content of the blog post being submitted stands on its own as a meaningful contribution to the community.
  • Avoid links labeled “click here” or “use this link”.
  • Check all the links in your post before publishing it.
  • Elaborate one single idea per paragraph and try to keep your paragraphs to (150-200 words), to make it easier to follow on screen.
  • Avoid puffery and fluff. Let the facts speak for themselves.
  • Avoid self-promoting references within the main content of the blog post.
  • Use royalty free (or your own) pictures and captions to powerfully tell the story more effectively and make the post more appealing.
  • Speak inside your area of expertise/knowledge.
  • Use 1-3 keywords for tags (search terms) that describe your post. Very specific keywords are best.
  • Use open-ended questions that invite dialogue.
  • Cite and/or provide links to help readers associate and/or find the relevant source you are quoting, rather than describing elements in length.
  • After you have posted, check back to see if anybody has responded to you and keep the dialogue going.
  • Avoid ALL CAPS and excess formatting. Bold and italics should be used only when necessary for clarity.
  • Promote yourself and/or your company by creating a by-line. Standard signature lines include: Name, Email Address, Professional Title, Company Name, and Link to Website, etc.:┬áInclude up to 4 lines of information
  • Keep each line up to 60 characters of content
  • Include only one link