By Liora Mendeloff, Founder, Women Speakers Association
Los Angeles, CA USA
Congrats to WSA’s very own Lisa Manyon (Council Member & Marketing Support Team) who had her article “Find Your Voice: The New Marketing Model For Success is Here” featured in the Apr-May issue of Aspire Magazine and is landing interviews all over the place these days! Lisa is blazing a trail on the road to success by putting into play a whole new marketing model. Here’s a sneak peak at her latest blog post on the topic. I encourage you to check it out in its entirety on her blog.
The NEW Marketing Model for Success
Have you noticed that your marketing techniques aren’t working like they once did? Are you still applying antiquated approaches hoping to get better results? You’re not alone. Many people, especially heart-centered entrepreneurs are realizing they must approach marketing in a NEW way in order to truly connect with those they are meant to serve. Click here to read more
Thanks so much for sharing. This really is a game changer for the world of marketing and copywriting and it’s long overdue.
I’ve found that copy is actually QUEEN and strategy is KING and together they are the key to creating strong and effective results. Even the best copy in the world won’t work if you don’t have a strategy in place. Think of strategy as masculine energy and copy as feminine energy –both are vital but if they are not working together it’s a struggle.
I’ve also found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is the new copywriting formula of “Challenge. Solution. Invitation.™”
I fully believe this will change the way conscious heart-based people market — men and women alike.
Liora, thanks so much for sharing the news of Lisa’s article in Aspire. I’ll tell you its creating a buzz in the conscious business world. Our audience is really resonating with her visionary thinking and her new copywriting formula of “Challenge.Solution. Invitation.™ which is a much softer, heart-centered approach to connecting with our audiences.
I look forward to interviewing Lisa on May 8th in a powerful free call “Find Your Voice and Make a Difference: Creating Marketing Messages with Integrity” -I’m sure she’ll rock the house.