By Julia Stege, Magical Marketer
Sebastopol, CA USA

I think the worst thing about hypey marketing trends is that they rob people of an opportunity to connect to what really matters. Marketing can be a platform for both sharing and receiving pertinent information and inspiration. But more often than not, the advertisements and websites we see every day are either a generic description of services or an effort by advertisers to lure us away from our intuition and brainwash us into buying something we don’t really want or need.
What is Compelling About Hype?

Many people who come to me for help with attracting their perfect customers have been told that their marketing must be slick, professional, and targeted to a specific audience, but they haven’t been encouraged to create authentic marketing or share things that are important to them. In fact being personal and vulnerable has been seen as antithetical to professionalism. Even though we have created our businesses as a reflection of our true purpose, many of us strip our marketing of any passion and fall in line with the trends. When we do this, we are holding back what is most compelling about our business.

How Will They Know You When They Find You?

Just imagine your perfect customers who are out there seeking you right now. They are not just looking for that specific set of services or products you are offering. They’re looking for someone they can like and trust, someone who understands their problems and can relate to their goals and aspirations. They are looking for the real you. But
if the real you is not showing up in your marketing, your perfect customers will not recognize you when they find you. They will only recognize you when you are transparent and real as you market yourself.

Where do I begin?

If you are just beginning to create your authentic marketing plan and content, I recommend creating an Attraction Plan to help you hone in on what is most important to you. I have created a worksheet for this you can get on my website at

Go forth and attract!

Magical Marketer Julia D. Stege, MFA helps people attract theircperfect customers with a unique combination of Law of Attraction,cwildly attractive logos and website designs, and smart Internetcmarketing techniques. Julia designed the WSA Website Banner. See more samples of her Law of Attraction Design on her website.