Collaboration Is The New CurrencyPosted on Sep 3, 2012 in The SHIFT, WSA Launch Party by The WSA Team | 5 comments
Bri Clark here your Launch Party Hostess. If it’s your first time visiting us then go check out day 1 of the party and work your way forward. It’s my greatest pleasure to introduce our president Liora Mendloff as today’s centerpiece. Her voice is one of those that speaks and you listen. But not because she is loud or obnoxious. It’s because her cadence is one of beauty and sophistication. while her words are those of experience fueled by a sincerity that can’t be faked. Liora take it away!
We are here at a defining moment in history. A time in which the world as we know it is transforming into something far greater than we could ever imagine. We are moving out of a “survival-of-the-fittest” mindset, in which control, competition and winning are king and into a realm where collaboration rules supreme.
All it takes is a little looking around to notice that clearly, what may have worked in the past to grow your business, engage your market and really make the impact you strive to make…just doesn’t work anymore.
Across the board…every industry, every institution that has been the bedrock of society for decades-even centuries-has begun to crumble. Government, education, finance, healthcare, the media…they’re all on their last leg looking for a way to survive.
The answer? If you can’t beat ‘em…join ‘em!
Joining forces with others who share your target market (or new markets you want to reach), and yes, that also means your “competition”, is not only your key to survival in this new era, but the door to true growth and a thriving, prosperous, sustainable future for all.
Now, if you’re thinking, “What? Partner with my competition! Are you nuts lady! Don’t you know that’s how good ideas get stolen and businesses fold?” I’d have to say…perhaps. But that’s my point. Scarcity, lack, “not-enoughness” are all constructs of the old model that can lead to such an outcome. The good news is…we’re not just updating our model to a newer version…we’re upgrading our entire operating system!
That means…a TOTALLY new sandbox to play in! We’re talking a completely foreign, never-before-seen paradigm for the way we deliver our work in the world, build business and impact people’s lives. The most exciting part of this shift is that we get to have full creative reign over how this is going to look.
If you beg to differ or you’re freaking out because you don’t want to let go of some things you think DO work…relax, I’m not saying we have to throw the baby out with the bath water. There are some things that are working. It’s just that they’re operating inside a faulty model. This is our opportunity to sift through what’s there, cherry pick what we think works and then bring it into a new context.
I promise…this really is good news. What this new collaborative model will produce is THE MOST innovative, creative, exciting time we’ve ever known.
And so far as the crazy comment goes…I’m not the only one barking up this tree. Futurists have been predicting this one for ages! Back in the 60’s, Buckminster fuller knew that collaboration was the only solution to creating a world that works for everyone. And before Bucky, in the 1940’s, Walter and Lao Russell taught extensively on the subject, as did many others throughout time.
Those minds were light years ahead of the curve. The difference now and why the shift into this new model IS happening, is that now, more than ever before, we have the technology to enable us to connect with anyone, anywhere, any time. The world is our oyster…filled to the rim with potential partners who are looking for the same thing you are…to grow your business and your bottom line and…make a difference!
Don Tapscott, best-selling author of “Paradigm Shift” and “Wikinomics: How Mass Collaboration Changes Everything” says, “…enabled by the digital revolution, humanity is beginning to reinvent these institutions around a new set of principles of collaboration, openness, interdependence and integrity. Everywhere you can see the contours of new models for prosperity, social development and a just world. This is a time of old versus new, atrophy versus renewal, stagnation versus renaissance.”
Bottom line…collaboration IS the new currency! By sharing our resources and ideas, investing in building powerful partnerships means exponential growth and a greater impact in one-full sweep at the fraction of the cost. It means creating an environment where we all can prosper and truly create a world that works for everyone.
…and you can take that one to the bank!
With 20+ years experience behind the scenes in the speaking industry, Liora Mendeloff is keenly aware of its evolution. Her belief that “collaboration is the new currency”, is at the core of Women Speakers Association, of which she is the President and Founder, and her work as a Strategic Partnership Consultant. Having adopted this view early in her career as COO for Arnold Schwarzenegger’s Foundation, it remained at the heart of her career path as a joint venture broker, virtual book tour promoter and booking agent for prominent women thought leaders, best-selling authors and conscious entrepreneurs. A passionate mapmaker and maverick at heart, Liora is bound and determined to shake up the status quo and break new ground for how women grow their business, their bottom line and broadcast their message to the world.
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