Kathleen Gage, Internet Marketing Advisor
Virtually any speaker seeks effective strategies to gain visibility and market reach. The challenge is many of the “tried and true” methods are so overused our messages become diluted and quit working very well.
“Not another eBook!” seems to be the battle cry of busy professionals. Not that eBooks can’t still be effective, but why not up the ante? Why not really stand apart from the competition with incredibly high value information that others wouldn’t dream of giving away. Nope, they go right into selling, perplexed that they are not generating the kind of revenues they believe they deserve.
The problem with this thought process is until one is established as someone who creates massive value they will struggle to sell their information. If you don’t believe it, then why are so many speakers unhappy with their level of revenue? And why are so many speakers struggling to pay their bills?
Because they have not yet accepted the way they are marketing and selling may not be the best way. Want to make the process of selling much easier? Yes? Then do this; give before you receive. And give and give and give.
THEIR LURKING IN THE HALLWAYS
The fact is, with all the “experts” lurking the halls of the Internet and Social Networks your job is to creatively bring incredibly high value to your market – a lot!
You do this by being visible, offering solutions without asking for money all the time, and thinking in terms of what do your clients want and need.
THIRD PARTY ENDORSEMENTS
There’s nothing to compare to third party endorsements. Otherwise known as testimonials, third party endorsements create great leverage for your marketing efforts.
Bottom line is this; you have to stand out in the overpopulated, incredibly noisy world of professional speakers. To do so takes creativity, commitment and consistency.
Kathleen Gage, The Street Smarts Marketer™, has owned and operated her business for nearly two decades. Kathleen is recognized as a creative and effective Internet Marketing Adviser who works with consciously committed coaches, speakers, authors and consultants who are ready to turn their knowledge into money-making information products and life impacting services.