Coaching Institute CEO Sharon Pearson gets you thinking about what really matters in your business and how focusing on that can directly impact your bottom line. In addition to sharing her wisdom, Sharon is generously giving away TWO tickets to Create Your Extraordinary Life (value $2,497 each). Details on how to enter to win tickets follow Sharon’s post. ***Giveaway Ends June 15th***

By Sharon Pearson

CEO of The Coaching Institute, Entrepreneur & Author
Melbourne, Australia

In an economy which looks like it’s about to collapse, how do organisations do anything but focus on making money? After all, if they don’t they might become a statistic too, yes?

But what if… What if we as business owners focused on creating a culture where our people mattered more than anything, where Culture was King, and where results were measured in terms of living the values and mission, along with the bottom line?

And what if… What if doing this actually improved the bottom line?

Here’s the thinking.

A company that only focuses on the money will make one set of decisions. A company that has a team on a mission which includes making money and making a difference might make a different set of decisions.

And these two different companies will attract different employees. And this will attract different clients. Which will create a different culture.

Being a part of a mission based organisation means we hire people who want more than just a ‘job’. We hire people who want to ‘plug in’ to something greater than the average day. Which means we attract really outstanding people.

To attract them you have to have the culture that can deliver this.

So it becomes self perpetuating – you have the culture that attracts the best people, so you attract great people, who contribute to the great culture, which perpetuates attracting great people.

It becomes obvious that this will affect how your organisation performs. It will affect the clients. It will affect what decisions are made. It will affect how clients are served. It will affect every decision that is made.

A team on a mission will find a way to help a client. A way to keep a client. A way to go the extra mile for the client. A way to wow the client.

And I think this might impact the bottom line.

An organisation that is on a mission is going to attract purpose driven people. The results will be inevitable.


Sharon Pearson established The Coaching Institute as a way to assist future coaches to receive the level of training they need to be successful in a competitive marketplace. A specialist speaker in the area of small business marketing success, Sharon has a reputation for delivering with passion, fun and energy and is a successful entrepreneur, author and speaker who designs her presentation with the client and message in mind. As well as challenging the participants to rethink their approach to marketing their business, Sharon has the ability to move her listeners to challenge what they believe is possible, regardless of the circumstances. Winner of the Telstra Business Awards in 2006, and Victorian Business Woman of the Year in 2010. 2010 also saw the release of Sharon’s very first best seller “Simple Strategies for Business Success” – How to win the game of business and live life on your terms!

To learn more about Sharon visit


Sharon is giving away TWO tickets to Create Your Extraordinary Life (value $2,497 each).

Create Your Extraordinary Life is your opportunity to discover how your thinking has shaped your life and how you can change any direction your heading, by understanding and unlocking the power of your mind to design your life blueprint, dumping the limits that have held you back and discovering how to live your life on your terms. Create Your Extraordinary Life is your opportunity to explore the world that is NLP and understand the keys to the human mind so you can create powerful and long lasting life change. Redefine YOU.  Create lasting MOMENTUM.  Unlock your own brilliant POTENTIAL.

The giveaway for event tickets follow the same rules as the other Speakerpalooza giveaways:

1. To enter to win, comment on this blog, leaving an email address to contact you in case you win. The winner will be selected based on the quality of your comment and the traffic you drive to her post from your social media channels.
2. The giveaway runs from now until June 15th at midnight. Three winners will be chosen and contacted. They have 72 hours to reply before the prize defaults to the runner-up. Winners will be announced on June 25th here on the WSA featured blog.
3. Only one entry per giveaway. (But you can enter as many different Speakerpalooza giveaways as you want.)

4. International submission accepted!

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