If you’re a small business owner or entrepreneur, a strategic approach is the back bone for sustained growth of your entity.

Wondering where to start thinking and start implementing? Your strategic thinking starts with knowing where you’re at. Not theoretically. You need to know the numbers of your business, your team and your clients. Then you must be able to utilize your team appropriately. All too often entrepreneurs and small business owners are caught in the fray of working in the business instead of strategically planning the growth of the business.

Our experts break it down in this interview. They give you the steps to take to create your strategic plan and then successfully implement it. It’s not hard, but it may take establishing some good business planning practices. When you want to reach your business goals and create a sustainable business that makes an impact, utilize experts to set you on track to reach your goals.

Featuring Aileen Boyle & Kyna B

Our experts share their advice for women leaders and speakers:

Aileen advises “1- Get a benchmark. Make sure your team has a clear idea of what a great team looks like.
2 – Practise decision intelligence – Look at trends and data but ensure they make most sense based on your strategy, markets, customers and revenue model 3 – Know your pies – potential, importance, ease and score 4 – Be a client whisperer 5 – Relinquish control to take control – get a good team, virtual or physical to be able to delegate to increase capacity, else you will stay where you are.”

Kyna says “Learn to let go and delegate effectively! When you delegate effectively you have confirmed with the person you are delegating to that they are (1) willing AND (2) able to do the work. Ask questions like: Are you able to work on this with what you have? Do you have any questions? Do you need anything else to complete this? Are you able to complete this in _____ timeframe?”

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Aileen Boyle is a Commercial Strategist & Advisor. She works with CEOs, MDs and the senior management teams of tech-enabled businesses, and those dedicated to doing good business, to help them build their company to potential investors want to invest and the senior team is ready for the next chapter change. You can learn more about Aileen at https://www.fortro.co/

Kyna B. is an Operations Coach. She works with you to identify the right systems, tools (platform/app), and team needed to run your business. When you have the right systems, tools (platforms), and team in place, goals are crushed, the business can grow and scale, and you can enjoy the life you’ve been dreaming of. You can learn more about Kyna at https://kynabaker.com/

Our Host and Producer is Laura Rubinstein, Certified Hypnotherapist, Digital Media & Marketing Mentor and Business Transformation Strategist. Follow her blog here: http://TransformToday.com