Would you like to unlock game-changing opportunities using the power of collaboration?
This WSA Team Spotlight features Charmaine Hammond—bestselling author, speaker, and business owner of 28 years—who’s helped businesses and nonprofits raise millions through sponsorships.
Get ready to learn how to turn relationships into results and create impact!
Collaboration creates game-changing opportunities for authors, speakers, and nonprofits by expanding reach, sharing resources, and increasing credibility. For authors, it can lead to co-authoring opportunities and joint book launch signing events and celebrations. Speakers benefit from co-presenting at events and building referral networks. Nonprofits can leverage shared fundraising events and corporate partnerships.
The key to successful collaboration is thinking outside the box, aligning with partners who share your vision, and leveraging each other’s strengths. A prime example is Charmaine Hammond’s 7-week speaking tour, where she formed various collaborations and sponsor relationships to bring her vision to life.
By building these relationships with potential sponsors, authors, speakers, and nonprofits can unlock new possibilities and achieve greater impact in their business.
Here are the steps for finding sponsors to collaborate with:
1. Start with people you know in your circle
2. Think outside the box for potential partners
3. Identify your project’s needs and benefits
4, Research businesses that align with your mission
5. Prepare a compelling pitch highlighting mutual benefits and your vision and how it relates to them
6. Reach out and schedule discovery calls
7. Be flexible and open to different ways sponsors can get involved
8. Showcase potential media opportunities
9. Emphasize community impact and employee engagement
10. Maintain passion and enthusiasm throughout the process
11. Develop a clear collaboration agreement
Learn more about Charmaine Hammond at https://charmainehammond.com/