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To write better copy, go into therapy!

To write better copy, go into therapy!

by Lisa Rothstein | Jan 13, 2014 | Educational, Featured Blog, Sales & Marketing

I was copywriter and creative director for ad agencies for years on brands like IBM and Hanes. It was hard sometimes to be creative and eloquent on deadline (especially when it concerned complicated computers or generic white underwear) but somehow, we always managed...

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