Lisa Manyon | Women Speakers Association a "movement" that's re-defining the Speaking Industry for the 21st Century Mon, 17 Feb 2014 14:22:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.womenspeakersassociation.com/wp-content/uploads/2013/03/cropped-WSAlogominuswomen-32x32.jpg Lisa Manyon | Women Speakers Association 32 32 7 Steps to a Successful Marketing Audit https://www.womenspeakersassociation.com/2014/02/7-steps-successful-marketing-audit/ https://www.womenspeakersassociation.com/2014/02/7-steps-successful-marketing-audit/#respond Mon, 17 Feb 2014 14:22:15 +0000 http://www.womenspeakersassociation.com/?p=10038 Are YOU sure your online marketing is as streamlined as it needs to be? Let me take that question a step further … have you considered marketing audits for all of your offerings and revenue streams? Do you have a system in place to monitor communications and make sure your team (current or previous) sets […]

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]]> https://www.womenspeakersassociation.com/2014/02/7-steps-successful-marketing-audit/feed/ 0 5 Reasons Why You Might Not be Ready for Publicity…YET! https://www.womenspeakersassociation.com/2013/12/ready-for-publicity/ https://www.womenspeakersassociation.com/2013/12/ready-for-publicity/#comments Mon, 16 Dec 2013 00:07:49 +0000 http://www.womenspeakersassociation.com/?p=9754 Often clients come to me because they truly want to get the recognition they deserve in the form of publicity online and in the media. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in […]

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]]> https://www.womenspeakersassociation.com/2013/12/ready-for-publicity/feed/ 3 How Social Proof Can Make or Break Your Business https://www.womenspeakersassociation.com/2012/02/how-social-proof-can-make-or-break-your-business/ https://www.womenspeakersassociation.com/2012/02/how-social-proof-can-make-or-break-your-business/#comments Mon, 20 Feb 2012 15:00:33 +0000 http://www.womenspeakersassociation.com/?p=3911 By Lisa Manyon, Marketing Consultant/Copywriting Strategist Lewiston, ID USA Although storytelling and transparency are huge components of copywriting trends, it’s not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate with you, and believe that others believe in you too before they decide to do business with you. […]

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]]> https://www.womenspeakersassociation.com/2012/02/how-social-proof-can-make-or-break-your-business/feed/ 1 Creating a Bio that Supports Your Speaking Goals https://www.womenspeakersassociation.com/2012/01/creating-a-bio-that-supports-your-speaking-goals/ https://www.womenspeakersassociation.com/2012/01/creating-a-bio-that-supports-your-speaking-goals/#respond Tue, 10 Jan 2012 03:03:21 +0000 http://www.womenspeakersassociation.com/?p=3623 By Lisa Manyon, Marketing Consultant/Copywriting Strategist Lewiston, ID Your bio is an important tool for your publicity efforts. In fact, it’s important to have several options available depending on your needs. If you’re being considered for a television host position, you might need a long bio that tells all about your journey. If you have […]

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]]> https://www.womenspeakersassociation.com/2012/01/creating-a-bio-that-supports-your-speaking-goals/feed/ 0 The Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases https://www.womenspeakersassociation.com/2011/11/3317/ https://www.womenspeakersassociation.com/2011/11/3317/#respond Mon, 28 Nov 2011 15:00:14 +0000 http://www.womenspeakersassociation.com/?p=3317 By Lisa Manyon, Copywriting Stategist It’s commonly assumed that PR means “press release” but this is misleading and frankly, not true. “PR does not = Press Release” although, press releases are directly related to PR. Often people are unsure of what PR, publicity and press releases really are. They are all related but each is […]

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]]> https://www.womenspeakersassociation.com/2011/11/3317/feed/ 0 Three Key Elements to Getting More Publicity For Your Speaking Business https://www.womenspeakersassociation.com/2011/08/three-key-elements-to-getting-more-publicity-for-your-speaking-business/ https://www.womenspeakersassociation.com/2011/08/three-key-elements-to-getting-more-publicity-for-your-speaking-business/#respond Wed, 03 Aug 2011 14:00:25 +0000 http://womenspeakersassociation.com/?p=2111 By Lisa Manyon, Copywriting Strategist As a professional speaker, you wouldn’t show up to a speaking venue without preparation. It’s much the same with publicity. When you decide you want to get more exposure for your speaking career, you’ll want to make sure you have a solid foundation or that you’re regularly reviewing your current […]

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]]> https://www.womenspeakersassociation.com/2011/08/three-key-elements-to-getting-more-publicity-for-your-speaking-business/feed/ 0 Pioneering A “New” Way Of Doing Business https://www.womenspeakersassociation.com/2011/07/pioneering-a-%e2%80%9cnew%e2%80%9d-way-of-doing-business/ https://www.womenspeakersassociation.com/2011/07/pioneering-a-%e2%80%9cnew%e2%80%9d-way-of-doing-business/#respond Fri, 01 Jul 2011 14:00:57 +0000 http://womenspeakersassociation.com/?p=2043 By Lisa Manyon, Copywriting Strategist It is an absolute honor to be a part of the Women Speakers Association and help pioneer a “new” way of doing business.  From the first time I spoke with Liora Mendeloff I knew we were kindred spirits. Liora operates from a place of truth and integrity and is a […]

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]]> https://www.womenspeakersassociation.com/2011/07/pioneering-a-%e2%80%9cnew%e2%80%9d-way-of-doing-business/feed/ 0 How Internet Content Strategy Plans and Publicity Plans Can Boost Your Speaking Career https://www.womenspeakersassociation.com/2011/06/how-internet-content-strategy-plans-and-publicity-plans-can-boost-your-speaking-career/ https://www.womenspeakersassociation.com/2011/06/how-internet-content-strategy-plans-and-publicity-plans-can-boost-your-speaking-career/#respond Fri, 17 Jun 2011 16:01:21 +0000 http://womenspeakersassociation.com/?p=1967 By Lisa Manyon, Copywriting Strategist Once you’ve fine-tuned your online presence to ensure your website is really working for you it’s time to think about your Content Strategy Plan. This extends to blogging (your own and guest blogs), article marketing, newsletters, social media posts and video scripts. You must also think about your Publicity Plan […]

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]]> https://www.womenspeakersassociation.com/2011/06/how-internet-content-strategy-plans-and-publicity-plans-can-boost-your-speaking-career/feed/ 0 5 Elements Your Website Must Have To be Irresistible & Book More Speaking Gigs https://www.womenspeakersassociation.com/2011/05/5-elements-your-website-must-have-to-be-irresistible-book-more-speaking-gigs/ Wed, 04 May 2011 14:00:57 +0000 http://womenspeakersassociation.com/?p=1803 By Lisa Manyon, Copywriting Strategist If your website is a passive, pretty placeholder chances are it looks good but doesn’t really get any action. (Note: Some designers will sway you towards designs that appease their artistic talents but the design doesn’t support flow or results/ sales.) As a professional speaker you know image is important […]

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]]> Your Speaking Website Cannot Be A Pretty Placeholder https://www.womenspeakersassociation.com/2011/04/your-speaking-website-cannot-be-a-pretty-placeholder/ https://www.womenspeakersassociation.com/2011/04/your-speaking-website-cannot-be-a-pretty-placeholder/#respond Mon, 04 Apr 2011 14:00:11 +0000 http://womenspeakersassociation.com/?p=1655 By Lisa Manyon, Copywriting Strategist As a professional speaker you know that image is everything. This extends to all elements of your business and marketing materials. The core of your online presence is your website. Ensuring that your site is really working for you, meaning it engages, informs, develops relationships, flows well and promotes action, […]

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