by The WSA Team | Jun 27, 2012 | Featured Blog, PR/Media
By Julia Stege, Magical Marketer Sebastopol, CA USA I think the worst thing about hypey marketing trends is that they rob people of an opportunity to connect to what really matters. Marketing can be a platform for both sharing and receiving pertinent information and...
by The WSA Team | Jun 4, 2012 | PR/Media
By Rhonda Page Branding Expert Toronto, Ontorio Canada If you’re a speaker, the importance of creating a brand is key to your success. Just so we’re on the same page, YOUR BRAND IS NOT YOUR LOGO! It’s the overall impression you leave with your...
by Lisa Manyon | Nov 28, 2011 | PR/Media
By Lisa Manyon, Copywriting Stategist It’s commonly assumed that PR means “press release” but this is misleading and frankly, not true. “PR does not = Press Release” although, press releases are directly related to PR. Often people are unsure of what PR, publicity and...
by The WSA Team | Oct 13, 2011 | PR/Media
By Lisa Elia, Publicist & Expert Media Trainer MISTAKE # 1. Assuming you’re “a natural” because you’re a good public speaker or you’re good at making your own promotional videos. When you have the pressure of answering questions...
by The WSA Team | Aug 15, 2011 | PR/Media
By Gayl Murphy, Media Expert, Award-Winning Hollywood Correspondent, Speaker, Media & Presentational Coach and the author “The difference between the almost right word and the right word is the difference between the lightening bug and the lightening.”...
by Lisa Manyon | Aug 3, 2011 | PR/Media
By Lisa Manyon, Copywriting Strategist As a professional speaker, you wouldn’t show up to a speaking venue without preparation. It’s much the same with publicity. When you decide you want to get more exposure for your speaking career, you’ll want to make sure you have...
