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7 Steps to a Successful Marketing Audit

7 Steps to a Successful Marketing Audit

by Lisa Manyon | Feb 17, 2014 | Educational, Featured Blog, Sales & Marketing

Are YOU sure your online marketing is as streamlined as it needs to be? Let me take that question a step further … have you considered marketing audits for all of your offerings and revenue streams? Do you have a system in place to monitor communications and make sure...
5 Reasons Why You Might Not be Ready for Publicity…YET!

5 Reasons Why You Might Not be Ready for Publicity…YET!

by Lisa Manyon | Dec 15, 2013 | Featured Blog, PR/Media

Often clients come to me because they truly want to get the recognition they deserve in the form of publicity online and in the media. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key...

How Social Proof Can Make or Break Your Business

by Lisa Manyon | Feb 20, 2012 | Sales & Marketing

By Lisa Manyon, Marketing Consultant/Copywriting Strategist Lewiston, ID USA Although storytelling and transparency are huge components of copywriting trends, it’s not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate...

Creating a Bio that Supports Your Speaking Goals

by Lisa Manyon | Jan 9, 2012 | Sales & Marketing, Speaking

By Lisa Manyon, Marketing Consultant/Copywriting Strategist Lewiston, ID Your bio is an important tool for your publicity efforts. In fact, it’s important to have several options available depending on your needs. If you’re being considered for a television host...

The Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases

by Lisa Manyon | Nov 28, 2011 | PR/Media

By Lisa Manyon, Copywriting Stategist It’s commonly assumed that PR means “press release” but this is misleading and frankly, not true. “PR does not = Press Release” although, press releases are directly related to PR. Often people are unsure of what PR, publicity and...
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